Episode 51

Carl Sedoryk Putting His Community, Riders, and the Planet First

This week Paul Chats with Carl Sedoryk, CEO of Monterey-Salinas Transit (MST) https://mst.org/ , about his jazz-themed BRT line, applying their new vision statement to serve the people who need transit the most better, and how his practice of martial arts makes him a better leader.

Monterey-Salinas Transit is in an interesting place, geographically and within the larger transit industry. Nestled on the Pacific coast and the Salinas Valley, Carl serves a unique community from tourists to farm workers. Carl and MST approach serving the community with their new vision statement as a guidepost: Connecting communities, creating opportunities, and being kind to the planet. Everything they do must check one of those three boxes (and hopefully more). From planning for zero emissions to adjusting routes to serve areas with high unemployment/low car ownership, Carl are changing how their system works.

Throughout this is an internal guide for Carl: his decades-long practice of martial arts. Hear what values he brings from his practice and how it helps him lead his agency.

Mike Bismeyer connects with kindness in MST's vision and then reflects on the recent APTA Transform Conference and EXPO. How he saw examples everywhere of people and leaders sharing and mentoring others.

Next week on the show we have an episode recorded live at APTA. It's a new CEO panel with Coree Cuff Lonergan, Dave Dech, Dottie Watkins, Frank White, and Tiffany Homler Hawkins reflecting on their first year as CEO at a major transit agency.

Questions/comments: info@transitunplugged.com.

Transit Unplugged is brought to you by Modaxo. Passionate about moving the world's people.

Enriched by Vizzy

(00:00) Carl Sedoryk Putting Riders and the Planet First

(00:02) Does the project match our mission and vision

(20:33) Mike's Minute with Mike Bismeyer

(22:12) What's coming up next week on Transit Unplugged

Chapters, images & show notes powered by vizzy.fm.

6 :51

Modaxo 2024

Transcript
Carl Sedoryk:

Our new brand vision statement is connecting

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communities, creating opportunities,

and being kind to the planet.

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So those are the lenses which we now,

you know, look at our projects, and

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if we can't say that we're doing one

of those three things, or all of those

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three things, then we don't do it.

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Paul Comfort: This is Transit Unplugged.

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I'm Paul Comfort.

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Good to be with you on another

edition of the world's leading transit

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executive podcast, Transit Unplugged.

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In depth this week with Carl Sedoryk

CEO of the Monterey Salinas Transit

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District in sunny California.

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Carl, thanks for being

with us on the show today.

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Carl Sedoryk: Thank you, although

I don't know that anyone would

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ever describe Monterey as sunny.

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Is that right?

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61 and foggy, 4th of July, 61 and foggy.

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Paul Comfort: Yeah, tell people where

you're at in California geographically.

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Carl Sedoryk: So we are on the

coastline, about 120 miles south of

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San Francisco, 380 miles north of L.

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A.

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It's not the end of the world,

but you can see it from here.

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Paul Comfort: I can tell you've

practiced that a few times.

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Carl Sedoryk: People would recognize

us by locations like Pebble Beach,

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Cannery Row, but then also inland, we

have the Salinas Valley, where John

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Steinbeck would write his stories,

took place in the Salinas Valley.

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And, uh, we're about 80, 85% of

all that healthy stuff like lettuce

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and kale and all that stuff.

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Nobody likes to eat is all

grown in Monterey County.

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Paul Comfort: Gotcha.

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That's interesting.

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The good stuff.

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Well, you have been there at Monterey

Salinas Transit for a long time, 23 years.

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Carl Sedoryk: 23 years, yeah, yeah.

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Um, it's, time does fly.

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Um, but I really enjoy here, being here.

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I was 12 years prior to

that Long Beach Transit.

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I, I'd like to tell people that

for the entirety of my career in

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transit, I've never been, my office

has never been more than about a 10

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or 15 minute bike ride to the beach.

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So, when I'm having a bad day, because

you can have a bad day in coastal

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California, there is such a thing, you

know, I can either walk or, Get myself

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off to the beach and relax and say I

could be having a bad day in Tulsa, so

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I'd rather have a bad day in Monterey.

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Paul Comfort: Scott would, my buddy

Scott who runs it there would be

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like, yeah, we like it in Tulsa,

but I get your drift, believe me.

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Carl Sedoryk: My daughter's in Lawton.

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I just visited her this

summer at Fort Sill.

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she's a captain in the U.

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S.

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Army, and I got a dose of Tulsa,

this summer, and I was really

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happy to be back here in Monterey.

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Paul Comfort: That's funny.

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That sounds like one of those

stories where you say, I spent

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a week in Atlanta one night.

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Oh my goodness.

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I did that a couple,

uh, a couple weeks ago.

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Hey, tell me about a little bit,

I think people will be interested,

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just right up front, you're a

martial, you're into martial arts.

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Tell us a little bit about that.

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Some of the things that you do,

I've never even heard of before.

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The types of fighting you do.

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Carl Sedoryk: I've got a second degree

black belt in uh, art called Tang Sudo,

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which is a Korean style, a striking style.

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And then I also practice,

something that's a little less, uh,

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physically demanding on the knees.

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I've been getting into something called

the Screama, which is even more obscure.

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It's a Filipino fighting style

that's, um, uh, more hands and

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short weapons type of thing.

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And.

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Frankly, um, I, you know, I think some

people who know me well have heard me

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gas on about this, but there are a lot

of, uh, I think, uh, uh, lessons to be

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learned from practicing the martial arts

and, and that discipline and apply as CEO.

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things that we, you know, they,

they stress, integrity, focus,

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perseverance, humility, positive

attitude are all things that you

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would strive for as a martial artist.

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And those are all great attributes,

of a leader, of any sort.

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strength, flexibility, stamina, um, are

all attributes that you want to build

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into your organization, whether it's,

you know, financial strength or political

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strength, being flexible, being able

to, you know, move, in unexpected ways.

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COVID certainly taught us

the ability to do that.

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And then just stamina, you

know, being in it for the long

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haul, we've been working on.

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BRT here for decades,

and we're almost there.

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We've been talking about it for

decades, and we finally have 100

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percent funding and 95 percent design.

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So all of those things that you

strive at in that art can also have

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parallels in your leadership role.

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Paul Comfort: That's really good.

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Which one of those is Chuck

Norris, uh, known for?

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Carl Sedoryk: The Tang pseudo.

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Chuck Norris is the, so it's the, a

lot of the high spinning kicks and

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that's why at, at 61, I'm a little

slower and the kicks are a little

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lower, but I'm still out there.

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and I, I spend more time teaching,

you know, so I can't do it as much.

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So, you know, if you can't do.

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So if you can't teach

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Paul Comfort: martial arts.

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Well, I'm sure you're pretty good

if you're a double black belt.

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That's really interesting, and I

love the fact that you've taken some

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lessons from what you do outside

of work and applied them there.

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That's so good.

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Thanks.

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Family, uh, I mean,

all that kind of stuff.

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what kind of music do you like, Carl?

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Carl Sedoryk: Oh, um, most everything.

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I play guitar, piano, and

clarinet, uh, since I was a kid.

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Um, so, you know, jazz festivals here,

I go, I, I like to go to jazz festivals.

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Paul Comfort: Oh yeah, that's a,

they have a lot of them there, right?

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Carl Sedoryk: Yeah, they have

a large jazz, uh, program here.

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Monterey's the longest

running, continuously operating

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jazz festival in the world.

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Wow.

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Um, and so, uh, we actually have our

first bus rapid transit, uh, system

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that we implemented about 10 years ago.

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Uh, it's called the Jazz.

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we did that in partnership

with the Jazz Festival.

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Paul Comfort: Contrary enough.

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Hey, let's use that as a great segue to

talk about your system, and why don't

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we just start right off with the Jazz

BRT system, and tell us about that,

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how it got started, and where you're at

with it right now, because it does have

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some, weren't you the first in America,

kind of in a mid sized city, to do BRT?

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Carl Sedoryk: In a small urban, I

believe so, you know, there were, there

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were some small operations that did,

did BRT, but I don't think they were

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in small urban areas under 200, 000.

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So we were, if not the first,

among the first for sure.

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that was a small start.

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and it was really, you know, traffic

signal prioritization, traffic

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signal coordination at about a

six and a half mile long segment.

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We upgraded about 24 intersections.

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And, implemented a theme service called

the Jazz .Each Station, we got with the

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Monterey Jazz Festival, and they had

all this great artwork of, you know,

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going back to pictures of Billie Holiday

and, Elmore James and just all these

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great, uh, musicians from the past.

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Many of whom, you know, no longer with us.

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And we were able to make our 24 stations

like a linear jazz museum where photos

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of these performers and talking about

their contributions to the jazz art form.

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And then, even 10 years ago, we were doing

QR codes, before they were really a thing.

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And, we were able to link to live

performances from the Monterey

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Jazz Festival, so you can hear

Billie Holiday from:

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you're waiting for your bus.

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We're now in the process of, uh, we

just got a CIG grant for the next leg of

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our BRT, another six miles going up the

coast towards Marina, called the SURF.

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you know, that may be our theme for

future BRT legs, um, you know, jazz,

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surf, um, and who knows what other

genres we'll, we'll look at in the

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future as we, um, implement a vision

of BRT through Monterey County.

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Paul Comfort: that sounds awesome,

your connection with the local

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community there, that's quite a

great, uh, quite a great thing.

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I guess your community really

grabbed on to that, huh?

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Carl Sedoryk: It really did.

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And it's, and they're very supportive of,

uh, even the next leg, the surf project.

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It's one of the unicorn projects

where I have, both the hoteliers are

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supportive of this project because it's

going to move their workers faster,

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uh, and make their lives better.

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And then the environmentalists are, and

land use people are supportive as well.

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And I can tell you on the California's

coast, that's a rare thing to

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have the business associations and

the hospitality industries both

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supportive of a project like this.

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So in this, you know, um,

sense, we've been able to

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bring pretty disparate groups.

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who have been at political odds

for decades together to support a

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project that's good for the community.

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And so that's a great way that, you

know, uh, you know, our new brand,

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we adopted a new brand and a whole

new service model, this past year.

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Our new, our new brand vision

statement is connecting communities,

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create, creating opportunities,

and being kind to the planet.

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So those are the lenses which we now,

you know, look at our projects, and

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if we can't say that we're doing one

of those three things, or all of those

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three things, then we don't do it.

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but we really focus on those three,

vision statements that connecting

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communities, creating opportunities,

being kind to the planet, and we've just

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recently taken our board through a the

whole process of changing our reporting

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structure, so that we're really focusing

on people, planet, and performance.

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So, how are we impacting people?

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How are we impacting the planet?

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How, what's our performance in doing so?

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Oh, I love that.

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So, we're really tying

the whole thing together.

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It's been a great, um, You know,

we, we got our board engaged and

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created a subcommittee and we

actually unveiled the new board

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starting with the new fiscal year.

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It started yesterday, the report started

yesterday with July, came out, uh,

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with our board and we're, we're, we're

moving forward tying the vision forward.

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To the service model,

now to the reporting.

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so that's been a fun

project to work on too.

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Paul Comfort: I love that, having those

north stars that all your employees and

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your board and the public can look to to

see what you're doing, what you're about.

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Carl Sedoryk: And it's easy, you know, I

think it's memorable and it's something

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that, um, actually is being used in

recruiting and has been effective.

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I've had new employees come on,

young people who have come to MST

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for positions, and I ask them, you

know, what made you select MST?

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And we're small enough, I can meet

all of the new employees when they

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come on board, which is a nice thing.

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And, uh, one of them, a more recent

one said, I, you know, I read your

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statement about being kind to the planet.

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I want to be, I want to

be kind to the planet.

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I want to do that with my career.

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So, they're just not nice words.

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They're, they have meaning and they mean

things to the people here locally, so.

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Paul Comfort: And tell us about,

um, your funding and Measure Q and

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the countywide sales tax that you

implemented there and how that's helping.

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Carl Sedoryk: So, Monterey, um, is

in the enviable position of being one

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of the larger transit operators in

California that doesn't have a local

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sales tax for its fixed route systems.

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and until, 2014, we didn't

have any local funds.

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So we were strictly for our operating.

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We had state sales tax, which I

know many other states don't have,

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state sales tax for transit, and

then federal operating dollars.

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and that put us in some pretty precarious

financial situations over the years during

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bumps in the economy or when there's

a congressional shutdown when we were

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depending on federal operating dollars.

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we were successful in 2014 in getting

a small one eighth of one percent sales

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tax, for mobility programs for seniors,

veterans, and persons with disabilities.

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And that covers all of our

ADA paratransit, uh, which

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is a huge lift for us.

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You know, we, we cover an area that's

one fifth the coast of California.

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A vast region in four counties.

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And, um, half of our trips in the Salinas

Valley are to dialysis, and people are

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traveling long distances, so they're

very expensive trips for us to make,

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and so getting that sales tax in just

to cover the ADA and special mobility

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programs for seniors, veterans, and

folks with disabilities, that has taken

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the pressure off of our fixed route

operating budget, uh, to a certain degree.

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We're still not flush, necessarily,

as, as, you know, some folks in

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the large urban areas that may

have multiple sales taxes, like

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my former career with Long Beach.

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I think we had access to three

different local sales tax measures.

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it was, uh, It was a bit of

an awakening when I left Long

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Beach to come to Monterey.

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It certainly is beautiful here, but,

uh, it's a little more challenging

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to cobble projects together.

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Paul Comfort: But now that you've got

those funds, do you, uh, do you contract

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out the operation of your paratransit?

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Carl Sedoryk: We contract out all minibus

operations, so all of our paratransit,

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and then we have, we have, uh, A number

of rural communities, there are, um,

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you know, small towns of maybe 10 12,

000 population along the Highway 101

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corridor in Salinas Valley, where all

this lettuce and other products are grown.

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So we have minibus operations that are

circulators or microtransit operations

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in some of these areas, and we contract

all the minibus operations, which

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is about 40 percent of our hours.

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Combined that and the ADA

is contracted out to MV.

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Paul Comfort: Okay, yeah.

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Yeah, you know, that's important

to comment on, I think, for a

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minute, is that people think about

public transportation in cities.

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You know, I started my career in

a rural area where I live over

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30 years ago running the county

transit, starting a county transit

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system here in the late 1980s, early

:

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I mean, that bus coming through

every half hour is their only

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means of mobility sometimes.

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Carl Sedoryk: Oh, absolutely.

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No, we have, uh, people who live,

as the crow or condor or seagull

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flies 15 miles from the ocean.

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but they're separated by, uh, a range

of low coastal hills and mountains.

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they've lived their, these communities

their whole lives as farm workers

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and have never seen the ocean.

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Really?

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Until, until we provided bus service.

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Okay.

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And we provided connections and the,

the Monterey Bay Aquarium put together,

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um, some programs, that they funded that

allowed us to bring, these low income

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farm workers and their families to the

aquarium and to experience the ocean.

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And these, again, folks have lived

there 30, 40 years, their whole lives.

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15 miles from the ocean and never seen.

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So, you can have a great medical facility.

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You can have a great university,

which we have here, uh, one of the,

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a world class aquarium, a beautiful

coastline, but it means nothing

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to the person who can't get there.

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If you don't have mobility, yeah.

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So, if you don't have mobility, you

don't have access to any of those things.

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You're stuck in a 10, 000 person,

you know, surrounded by fields.

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Paul Comfort: Right.

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That's something.

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Now, you're also the taxi

authority there, right?

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Carl Sedoryk: We are.

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Tell us about that.

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Well, it actually has

been quite a journey.

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It wasn't something, you know, that

the taxi cabs originally wanted us

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to have, but they were unregulated.

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and there were a lot of problems, a

lot of complaints from the hospitality

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industry, uh, with regard to taxi

service and lack of accessibility.

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Um, you'd see someone show up at the

airport, maybe with a wheelchair and

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have no access to a taxi cab and, you

know, very uncomfortable situations.

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Um, trying to get people around.

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So, about 10 years ago or so, uh, the

powers that be locally wanted to form

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a taxi authority and they looked at

our structure and we just basically

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took it on as the administrator of the

taxi authority because we represent all

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the communities in the county already.

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We're doing mobility.

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So, we're responsible for making certain

that the companies implement drug testing

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programs, have the proper insurances and

certifications, and then we do ADA, uh,

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certification testing for all of our cab

drivers, and then we provide, uh, vouchers

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to seniors, veterans, and persons with

disabilities through Measure Q, which we

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previously talked about, and those, for

3, uh, copay, if you will, cash fare of

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3, They can get up to a 17 trip on a cab,

which will get you pretty much anywhere on

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the Monterey Peninsula or anywhere within

the city of Salinas, that you need to go.

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And that's been a very popular

program, especially for, seniors

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and folks with disabilities,

because they don't have to do the...

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It's a cab.

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They call on demand, and

it's on demand service.

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We've tried to get Uber and some of

the TNCs in place, but again, we demand

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to have this ADA certification for all

the drivers, and that's been a little,

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um, we still haven't got there yet.

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Paul Comfort: Gotcha.

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Someday you are.

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Yeah.

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You are celebrating 50 years

in operation this year.

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Actually this month, right?

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And you have so many new things going

on, not just your new kind of marketing,

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but tell us about some of the things

about your network redesign, your new

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lower fares, your increased ridership,

your open loop contactless payment.

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I mean, wrap all that up for us.

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That's amazing.

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Carl Sedoryk: Yeah, boy, it's

exhausting hearing someone else say it.

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I don't know why I'm

so tired all the time.

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So, yeah, um, you know, during COVID,

we learned a lot, uh, that there

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were, um, there were many, though,

people that, needed services that

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didn't have access to them, and there

were many people who had access to

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services that perhaps they didn't need,

and that included, public transit.

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and so that forced us to take a look at,

uh, what we were doing for our community

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and how we were deploying our resources

in the community . And our board went

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through a bit of soul searching and,

um, with that vision of connecting

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communities and creating opportunity being

kind to the planet through that lens.

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We developed a new bus network, we call

it the Better Bus Network, and what

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that did was decrease travel times, make

more direct connections, cutting some

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travel time, say from a community in

rural Monterey County, someone coming

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to a hospitality job in the Monterey

Peninsula, cutting some of their

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travel by 60 to 80 minutes one way.

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Right?

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by changing the connections, changing

the transfers, and then we reallocated

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resources to where unemployment was the

highest, where car ownership was the

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lowest, where the need was the greatest.

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And so we eliminated some services,

uh, in very well to do communities.

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We, we were trying to provide a little

bit to everybody, and the board made

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a very conscious decision to say,

no, we're really going to focus our

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resources where it's needed the most.

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And we've seen a 25 percent jump in

ridership month after month for the first

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six months of this, uh, new service level.

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So it's been tremendously, uh, popular.

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And with that, we also changed our

fare structure from, we used to

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have, uh, varying fees, depending on

the distance of the route traveled.

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So it was a dollar 50, 2 50 or three

50 depending on the type of route.

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Now we've just gone to a flat $2

for two hours, and so you can ride

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unlimited for unlimited trips for

$2, uh, in a two hour timeframe.

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And then we've implemented fair capping

using contactless payment systems, uh,

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for that two hour, daily, weekly, monthly.

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Uh, we were the first transit operator in

California to do an open loop where you

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can use your Visa, MasterCard, or enabled

device, Apple Pay, anything else, um,

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if you're just tapping right on the bus.

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So using, paying for transit

like you pay for your coffee.

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Use the same card you use to pay for

your coffee to pay for your transit.

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Don't, don't go buy a

card with another card.

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Paul Comfort: Yes, exactly, Carl.

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We make it very difficult.

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Yes, we do.

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Carl Sedoryk: To, to

purchase our services.

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Yeah, we're trying to break

down that barrier here.

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And we think we're on to

something with this model.

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And, a contactless validator on our

buses right now is about 900 a unit

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versus a, you know, you can pay

tens of thousands of dollars for

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the traditional old farebox systems.

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we'd like to move more towards

those contactless payment systems

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and reduce our costs and provide

more fare equity to our passengers.

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That's

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Paul Comfort: awesome.

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Carly, I wish you the best as

you continue to, to, uh, man,

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you're doing amazing things.

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I hope I get a chance to come

and visit your system one day.

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You

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Carl Sedoryk: should.

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You know, I know Monterey is

a difficult place to come to.

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You know, we, we do get a

lot of conferences here.

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So, if you ever get an opportunity to

come on by, I'd love to show you around.

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And it's, it's to me the perfect, location

to do the types of projects we do.

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We're big enough where we

can do interesting things.

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And we're small enough that people

aren't paying that much attention to us.

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You're

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Paul Comfort: kind of

under the radar, huh?

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Absolutely.

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Carl Sedoryk: You like that.

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It works for my particular style.

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It works well.

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Paul Comfort: Excellent.

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Best wishes, Carl.

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Carl Sedoryk: Thank you so much, Paul.

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Mike Bismeyer: Hi, this is Mike Bismeyer,

kindness advocate, and this is Mike's

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Minute, where we talk about mentorship,

leadership, and kindness, with the hopes

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it'll inspire you to pay it forward.

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A fantastic interview with Carl

Sedoryk passion is evident in every

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subject he discusses, and I love the

fact that their new vision statement

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contains being kind to the planet.

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And speaking of kindness, I just

returned from last week's APTA

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Transform Conference in Orlando,

and kindness was a theme throughout.

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Starting with Mass Transit's APTA edition,

where they actually did a story on the

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importance of kindness in the workplace.

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But asides from that, kindness,

mentorship, and leadership were an action

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and evident throughout the conference,

from the sessions to the trade show,

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and all the industry leaders sharing

their information, interacting with

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business members and industry peers.

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It's great to see new technologies

on display, hear the sessions and the

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lessons learned, and the many pilots, but

not just on the technology side, along

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with DEI, increasing user cases for AI,

data, workforce development, all with

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the purpose of making transit a better

experience for everyone, every day.

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I'm always amazed at the talent in

our industry throughout organizations,

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and I'm always humbled to learn and

have so many interesting conversations

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with those willing to share.

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Additionally, it was so energizing to

hear the many leaders who were quick

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to call out their teams when they were

sharing their success stories, their

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lessons learned, and acknowledging

that they couldn't do it without

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the internal champions and the many

people throughout the organization.

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Lastly, as the conference ran through the

Canadian Thanksgiving last week, and like

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myself, many Canadians did attend, I just

wanted to say a delayed Happy Thanksgiving

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to everyone, grateful to be part of this

industry, and thanks to all those who took

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time out to do something for someone else.

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Kindness is cool.

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Thanks for listening.

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Have a great week.

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Tris Hussey: Thank you for listening to

this week's episode of transit unplugged

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with our special guest Carl Sedoryk.

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Now next week on the show, we have a

very special episode coming up for you.

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It was recorded.

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Live at the APTA transform

conference and expo in Orlando.

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It's the new CEO panel, Paul Comfort

interviewed Corey Cuff Lonergan,

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Dave Dech Dottie Watkins, Frank

White and Tiffany Homer Hawkins.

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About what it's been like

their first year on the job.

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As CEO of a major transit agency.

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Hope you tune in for this.

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It's a really great program.

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While you're listening

to transit unplugged.

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If you could do us a favor and rate and

review the show, wherever you listen

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:

to podcasts, we'd really appreciate it.

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Rating and reviewing the show helps

other people interested in transit,

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:

find the show and become part of

our transit enthusiast community.

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If you have a question comment

or would like to be a guest on

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the show, feel free to email us

anytime@infoattransitunplugged.com.

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Transit Unplugged is

brought to you by Modaxo.

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At Modaxo, we're passionate

about moving the world's people.

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And that Transit Unplugged.

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we're passionate about

telling those stories.

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So until next week, ride safe.

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And ride happy.

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About the Podcast

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Transit Unplugged
Leading podcast on public transit hosted by Paul Comfort, SVP Modaxo.

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